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TubeMogul Adds Digital Ad Industry Veteran to Executive Team

Max Mead, former Vice President at both PointRoll and CNET, will head up TubeMogul's business development and partnership initiatives. Mead joins a string of recent hiring by TubeMogul, which more than doubled its staff in the past year.

Emeryville, CA - April 26, 2011 - TubeMogul, the brand-focused video marketing company, announced a key hire today: Max Mead, who will serve as Senior Vice President of Business Development.

Mead will lead business development at TubeMogul, with a focus on developing strategic partnerships with agency trading desks and brand marketers to harness TubeMogul's video advertising technology to deliver brand advertising at scale.

Mead's experience spans leadership positions on both the advertiser and publisher sides of the digital advertising industry. Prior to TubeMogul, Mead was Vice President of Business Development and Analytics at PointRoll, a leading provider of rich media advertising solutions. Before PointRoll, Mead spent seven years with CNET Networks as Vice President of Corporate Development, where he led the corporate acquisition team and was later in charge of finance, business development, search marketing and content syndication for the company's largest business unit.

TubeMogul more than doubled its staff in the past year, with strategic hires in engineering, client management and sales. The company's recent doubling of staff reflects the recent launch of the second generation of PlayTime, TubeMogul's brand-focused demand side platform for video advertising. PlayTime combines the branding power of video advertising with the efficiency of automated, real-time media buying and is built from the ground up to be best at delivering brand messages in real-time across placements, audiences, media types and sites.

"We are growing rapidly, and Max will help us develop new strategic partnerships and open up new opportunities," comments Brett Wilson, CEO and Co-Founder of TubeMogul. "We are pleased to welcome him to the team."

About TubeMogul
TubeMogul is a brand-focused video marketing company. By integrating real-time media buying, ad serving, targeting, optimization and brand measurement into its PlayTime platform, TubeMogul simplifies the delivery of video ads and maximizes the impact of every dollar spent by brand marketers. The company only partners with premium and transparent inventory sources - including direct publishers and private networks - to deliver video to any audience, in any format, on any device. Advertisers only pay when someone chooses to watch their video and they see exactly which sites their ads ran on, how their ads performed and who watched them. Using PlayTime for video advertising means never having to choose engagement and accountability over reach. Beyond advertising, brand marketers can use TubeMogul's OneLoad video distribution to seed their content on multiple sites and the company's InPlay video analytics to measure and compare the performance of their owned, paid and earned video media. Founded in 2006, TubeMogul is based in Emeryville, CA with offices in New York, London, Chicago and Los Angeles.

For more information, contact:
David Burch, Director of Communications
david@tubemogul.com

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