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TubeMogul's Video Advertising Platform Debuts in Top Five for comScore Actual Reach

TubeMogul PlayTime has proven traction with advertisers, debuting at #5 among rival advertising services for video ads served across the Web in the month of September.

Emeryville, CA - October 15, 2010 - PlayTime, TubeMogul's video advertising platform, premiered on comScore's Video Metrix today, ranking #5 in Actual Reach for video ads served among video advertising platforms and networks in the month of September.

comScore's rankings are widely used by advertisers to optimize media spending across publishers. Actual Reach, a metric that premiered as part of Video Metrix 2.0 in July, measures how many video ads a publisher, network or platform served to U.S. viewers within a one-month time-frame. According to comScore, TubeMogul PlayTime served 179,313,000 video ads in September, totaling 37,597,000 unique U.S. viewers -- or over two in ten of all video viewers. This puts PlayTime above dozens of rivals, as well as major publishers like ABC and Turner Media in terms of video ads served.

The announcement comes on the heels of a recent string of recent successes for the company, including premiering at #2 in comScore's Potential Reach last month and receiving $10 million in Series B financing from Foundation Capital and existing investors.

Since launching in March, PlayTime has powered over 200 major brand campaigns, including for Procter & Gamble, Unilever, Microsoft, Symantec, Sony Pictures, Activision and 20th Century Fox. With PlayTime, advertisers only pay for views – not “impressions” – and get complete control over site lists as well as detailed viewership, audience and engagement reporting at the ad placement and site level. For targeting, PlayTime leverages the largest cross-platform video viewership dataset in the world, allowing TubeMogul to place video ads in front of the specific audiences most likely to watch longer and interact with a given ad.

"PlayTime's debut near the top of these rankings proves that our emphasis on viewership data and transparency is resonating with advertisers," notes Brett Wilson, CEO and Co-Founder of TubeMogul. "We are grateful to our clients for making this possible."

About TubeMogul
TubeMogul is a video advertising and analytics platform that connects advertisers with highly targeted audiences. TubeMogul's advertising solution is powered by the company's unprecedented data platform that tracks billions of video streams every month from the Internet's top publishers. This unique technology enables TubeMogul to help advertisers find consumers who want to watch their videos - and watch them longer. Advertisers and marketers never again have to choose engagement and accountability over reach if they use TubeMogul's video advertising and analytics platform.

For more information, contact:
David Burch, Director of Communications
david@tubemogul.com

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