ALEXANDRIA, VA, October 17th, 2012—Premier digital marketing agency Targeted Victory announced today that they are forming a strategic partnership with TubeMogul to leverage and integrate TubeMogul’s media buying platform for video advertising units into Targeted Victory’s industry-leading Audience Targeting Platform (ATP).
Continuing the initial success of the past several months, Targeted Victory will leverage TubeMogul’s platform to buy video ads in real-time as the election gets closer.
This successful partnership is largely due to TubeMogul’s implementation of the industry leading, Audience Targeting Platform (ATP), which was founded by Targeted Victory. ATP combines voter registration file, remarketing and survey data in order to reach millions of online users per day.
“In an election where anything can change at any time, leveraging TubeMogul’s platform with our ATP data allows Targeted Victory to harness the persuasive power of video effectively by not only getting campaigns live in a matter of minutes, but also constantly adjusting our targeting based on real-time surveys and other data,” says Michael Beach, Co-Founder of Targeted Victory. “This is a natural outgrowth of our partnership with Lotame and others in the space and opens up new possibilities for audience building and targeting.”
Political campaigns are a large growth sector for TubeMogul, with strategists jumping at the chance to combine the video across screens with the simplicity and precision real-time buying makes possible. As always, TubeMogul offers buyers total control over every aspect of a buy, from which audiences are reached to the exact sites and regions where an ad is running based on real-time data.
The results let marketers maximize the campaign’s effectiveness among key voters. For instance, Targeted Victory can minimize media waste (common in political campaigns) by targeting exclusively moderate swing state voters with localized issue ads, reaching them with a different message than existing supporters, for whom “get out the vote” messaging is likely more appropriate.
“Since the first televised debate, the power of sight, sound and motion to persuade voters is unrivaled, and we are proud our platform is helping top players like Targeted Victory make it more effective in a simple and safe way”, comments Brett Wilson, CEO and Co-Founder of TubeMogul.
About Targeted Victory
Targeted Victory (TV) is a leader in online advertising, mobile communications, social networking, and integrated data management for political candidates and causes. Along with our technology services, we provide comprehensive web design and development services and strategic campaign management. Targeted Victory offers services in four core areas: mobile communication, online advertising, new media planning and integrated data management. We provide all of our clients with a custom strategy to best achieve their organization’s goals, incorporating a combination of these core services and others that fit your needs. For more information, please visit: www.targetedvictory.com
TubeMogul is the only video marketing company built for branding. By integrating real-time media buying, ad serving, targeting optimization and brand measurement into its PlayTime platform, TubeMogul simplifies the delivery of video ads and maximizes the impact of every dollar spent by brand marketers. Founded in 2006, TubeMogul is based in Emeryville, CA with offices in Toronto, New York, London, Sydney, Singapore, Austin, Detroit, Chicago and Los Angeles.
For more information, contact:
David Burch, Director of Communications