PHILADELPHIA, PA and EMERYVILLE, Calif. - TubeMogul, the top real-time media buying for video advertising, was named Company of the Year and Product of the Year in the Marketing category by The Business Intelligence Group's BIG Awards today.
The BIG Awards specialize in recognizing top performing companies and organizations with a proprietary judging process scored by recognizable and experienced leaders and executives from across the globe.
"This award is a testament to our clients, who are leveraging real-time buying of video to meet their branding goals in new ways using our platform," commented John Hughes, President of Products at TubeMogul. "We thank them for making this possible."
This award capstones a string of victories for TubeMogul in terms of both adoption by top brand marketers worldwide and industry recognition. TubeMogul was recently named the top buyer of real-time video advertising worldwide and the 141st fastest-growing company in the U.S. according to Inc. Magazine.
According to a recent Forrester report, real-time buying of video ads is leading to better results for brand marketers than traditional broad-based buying, “both in terms of reaching a target audience and showing measurable lift across a range of success metrics.” Built to meet the specific branding needs of top advertisers, TubeMogul’s platform gives marketers total control over where videos are seen – and by whom – to maximize impact per dollar spent.
"In the rapidly evolving world of online video marketing, TubeMogul is making great strides to help marketers stay ahead of the curve," said Russ Fordyce, managing director of the Business Intelligence Group. "Their unique platform and transparent company culture stands out in a sea of established brands and new entrants. The PlayTime product simplifies the whole process of video media buying, making it safer, simpler and more effective for companies to engage customers online."
TubeMogul is the only video marketing company built for branding. By integrating real-time media buying, ad serving, targeting optimization and brand measurement into its PlayTime platform, TubeMogul simplifies the delivery of video ads and maximizes the impact of every dollar spent by brand marketers. Founded in 2006, TubeMogul is based in Emeryville, CA with offices in Toronto, New York, London, Sydney, Detroit, Chicago and Los Angeles.
About Business Intelligence Group
The Business Intelligence Group, creators of the BIG Awards, was founded with a mission of recognizing true talent and superior performance in the business world. Unlike other award programs, real business people, those with experience and knowledge, judge the BIG Awards. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above their peers.
The 2012 BIG Awards will be expanding in early 2013. For more information visit www.bigawards.org.
For more information, contact:
David Burch, Director of Communications