Hillary Continues To Lose In Online Video

Ron Paul is substantively irrelevant, but continues to lead Hillary Clinton in cumulative video views aggregated across sites, despite her recent lift in viewership from the Pennsylvania primary. Why? Hillary mostly posts professionaly-produced ads with canned, one-word titles, interspersed with speeches that do not do her justice. Contrast this with Barack Obama, whose campaign understands the genre and posts stirring campaign appearances with occasional vlogs. Obviously, demographics and other factors are at play here, but the results are pretty unforgiving.

Of course, none of them can compete with Chris Brown music videos; if only Tocqueville had lived to see this apathy:

(Candidates’ cumulative viewership across sites and Chris Brown on YouTube only).

April 25th, 2008

Online Video Helped Obama Weather the Storm

Which is ironic, because it was online video that helped expose Pastor Jeremiah Wright’s controversial ministry in the first place. Obama’s response to the firestorm took the form of a nuanced speech about race, which millions flocked to watch online. As is often the case, online video magnifies and reinforces deeper political (or other) trends, often ahead of time. And according to a poll released in today’s Wall Street Journal, Obama did indeed weather the storm. Speaking of today’s Wall Street Journal, we were mentioned as a tool utilized by the Obama campaign

(Barack Obama across YouTube, Brightcove and MySpace and the YesWeCan video).

1 comment March 27th, 2008