TubeMogul Interview With Pixel Heads Network
Our past few weeks were filled with interviews, from book authors to journalists. We are fortunate, and grateful to our (now exceeding) 30,000 users, who are using us to track a wealth of data, which in turn allows us to put out research looking at macro-trends in online video.Here’s our latest with Pixel Heads Network.
Our New Tiering System to Qualify Content for Some Sites
Colin Devroe, Technology Evangelist of Viddler interviewed our CEO, Brett Wilson, to discuss our new tiering system and posted it on his blog (you should check out the pic of Brett in India he dug up on Flickr - fantastic).
He goes into great depth (thanks, Colin!) so I won’t recap the post, but I do want to highlight something for our users. When you distribute your content widely, one of the key aspects is that you are able to engage with multiple communities. If you do it right, you might find an incredible fan base in the least expected places. So don’t just put up your videos, ENGAGE THE COMMUNITY! Put your personality in your profile (for God’s sake, put up a profile!), respond to comments, and surf a bit and comment on the videos you like. The effort will pay off, and who knows, you just might be entertained along the way.
In Colin’s words:
Sphere: Related ContentMy reasons for doing this interview with Brett are many-fold. First, I wanted to show why Viddler’s partnership with TubeMogul was an easy decision. How innovative and proactive the TubeMogul is. When we added support for TubeMogul to Viddler many people were happy about it (as they’d been asking for it for months beforehand). However, there were some that were disappointed because of the influx of videos that were coming to Viddler, who were not part of the community on Viddler. Uploading through TubeMogul is definitely not a warm, community-like experience. It used to be that you were a Viddler member, you interacted with other Viddler members, and Viddler members were the people viewing, commenting, and favoriting your videos. Now we’re seeing people that upload video to Viddler that never fill out their profiles. This has caused a small amount of community displeasure, but it is a problem we’re going to work on solving - and with the TubeMogul team at the healm, I know that we’re both up for that challenge.
As a small suggestion to video content producers: Interact with the communities that you share your videos with. It will go a long way towards building a large, interactive audience.
2 comments May 15th, 2008
Beet.tv Interviews Our CEO in NYC
Brett Wilson, our CEO and Co-Founder of the company, takes a walk through Madison Park for an interview with Beet.tv, in which he expounds all things TubeMogul (below).
1 comment April 28th, 2008