Today, our stellar sales team closed a deal with The Onion. TubeMogul InPlay will now track every stream from The Onion’s custom video player (below), measuring statistics like seconds-watched, audience attention span and video delivery quality.
Given that YouTube and most other video sites count a “view” regardless of how much of a video is actually watched, we often wondered: how much are people actually watching before they click away? To answer, we utilized TubeMogul InPlay to measure viewed-seconds for a sample of 188,055 videos, totaling 22,724,606 streams, on six of the top video sites for two weeks.
Most videos, it turns out, steadily lose viewers once “play” is clicked, with an average 10.39% of viewers clicking away after ten seconds and 53.56% leaving after one minute (below). More here.
Our own “Dr. TubeMogul,” Eugene Lee, just forwarded me his compilation of photos from YouTube Live (below), which amounts to a veritable who’s-who of online video. It’s worth noting that the first photo is of our first user, Chris Pirillo. Enjoy.
We are proud to be sponsoring the Portable Film Festival, an international user-generated festival of short films that takes place online. Film categories include “Short Film,” “Music Video,” “Animated,” “First-Hand Capture” and more. Winners are decided entirely by user ratings, giving everyone the chance to help dictate the outcome. Voting opens August 1, and closes midnight, August 31. For those interested, the festival starts accepting entries on January 1st, 2009, although you can register now.
Thanks to our users, we recently surpassed one billion views from videos distributed by TubeMogul. To mark the occasion, we created a special new badge that dynamically displays any video producer’s cross-site, cumulative views. Click here to get yours!
Popular video bloggers Rhett & Link (click here for their TubeMogul Marketplace profile) have a funny new weekly series, “Surrogate Sharers,” sponsored by Starburst. As the title implies, the videos convey messages too awkward to deliver in person (i.e. “Dude–I’m dating your sister”). Here’s my favorite:
AT&T is sponsoring an online series titled “Lost In America” (not to be confused with the excellent 1985 Albert Brooks movie of the same name). The show features prominent video blogger (and TubeMogul user) iJustine and Karen Nguyen.
I was cleaning out some (now-stale) presidential race viewership data when I discovered that videos including the terms “John McCain” or “Barack Obama” in the tags/keywords appeared to be disappearing from YouTube at an alarming rate. Were people deleting videos about the candidates now that the election is over?
No, it turns out. The real reason for the decline is that some YouTube users were using the candidates’ names as keywords in totally irrelevant videos to inflate their views and, now that the election is over, were swapping out the candidates’ names for other of-the-moment keywords (i.e. “James Bond”).
On election day eve, 7.89% of the videos mentioning the candidates in the tags were of this misleading ilk. Some prominent examples of abusers include Tay Zonday’s “Chocolate Rain” and “Dramatic Chipmunk,” who, apparently, was not “dramatic” enough.
We are proud to be sponsoring the 
Thanks to our users, we recently surpassed one billion views from videos distributed by TubeMogul. To mark the occasion, we created a special new badge that dynamically displays any video producer’s cross-site, cumulative views.