Just in case you were thinking that user-generated content isn’t a big part of YouTube’s future: FailBlog topped CBS this week in terms of YouTube views, despite CBS’s 18.08% boost in official views this past week from the David Letterman affair.
Don’t know what FailBlog is? Here’s a typical offering:
Sphere: Related ContentComments October 10th, 2009
Although it can vary widely by site and other factors, online video viewership peaks in the middle of the week, on average. Taking a random sample of 343 million video streams across six of the top video sites our InPlay code is integrated with, we broke down viewership by day (results below). About half (45.9%) of all streams occur between Tuesday and Thursday, it turns out. Note: this sample excludes long-form content (i.e. Hulu or TV shows).
5 comments October 8th, 2009
Great news: members of MSN Video’s “Partner Program” will be now be able to automatically upload their latest videos to to MSN Video via TubeMogul. Microsoft, which scaled back its user-generated video site (”Soapbox”) back in June, is hoping that some of our professional users, ranging from new media giant Mondo Media to Red Bull, will help it distill the best made-for-web content.
Comments October 8th, 2009
In coming weeks and months, we will be speaking at the following panels/conferences. We would love to see you there!
ADDED: Ad:Tech (New York City, 10/28): “Online and On Target—Proven Video Strategies.” Panelists include Rachel Jackson of Almighty Boston, Chris Johnston of Brightcove and John McWeeney of TurnHere.
Comments September 18th, 2009
How much of YouTube’s popularity is due to music labels? To find out, we aggregated all of the thousands of individual musician and sub-label channels (i.e. youtube.com/ladygagaofficial, in addition to youtube.com/universalmusicgroup) to give a truer picture of what YouTube’s all-time most-viewed publisher list should look like. No one comes close to the music labels, it turns out: the top five labels alone control 64.52% of all of the views of the YouTube’s top 50, and are the top five publishers of all time.
Comments September 15th, 2009
According to research we released six months back, Facebook is the 3rd-leading site at referring video viewers from external sites (only Google and Yahoo! searches refer more video viewers).
Is this number growing? Yes, it turns out. Although the number of views referred by video links from Facebook varies widely by video site, overall the trend appears to be upward: across three of of the top sites we are integrated with, the number of views referred by Facebook grew by an average of 4.27%/month over the past six months.
Comments September 14th, 2009
A few weeks ago, several of YouTube’s most popular video bloggers joined forces to start a new channel, “The Station.” We like their odds of their success, considering that the participating vloggers have collectively garnered 499,495,758 views to date, or 8.64% more than Michael Jackson’s total official video views. YouTube has definitely redefined the meaning of a “self made man.”
Sphere: Related Content4 comments August 28th, 2009
Funny: KFC is releasing a “Double Down” sandwich in select markets, made only of two fried chicken filets, cheese and “colonel” sauce (no bun). Despite KFC not releasing any official videos, the sandwich was a hit on YouTube. Pirated commercials/news clips of the “Double Down” garnered 382,341 views on YouTube and other sites so far, more than any single video in KFC’s official channel (including the colonel’s skit on Jimmy Kimmel).
If they are orchestrating all this, I tip my hat.
6 comments August 27th, 2009
