http://www.tubemogul.com/blog Online video trends, data and an attempt at insight Tue, 23 Feb 2010 20:58:50 +0000 http://backend.userland.com/rss092 en We are pleased to announce that TubeMogul now supports automated distribution to iFood.TV, a video site that spotlights cooking and gourmet-related videos. To automatically upload your relevant videos to iFood, simply create an account there and check their box on any video's "Launch" page. http://www.tubemogul.com/blog/2010/02/distribution-added-for-ifood-tv/ It's been amazing to watch the outpouring of support for victims of the tragic earthquake in Haiti. Collectively, footage from Haiti and pleas for help from everyone from The Red Cross to lesser-known video bloggers total 33,496,643 views on YouTube in the past week. We also recently learned that one ... http://www.tubemogul.com/blog/2010/01/haiti-earthquake-youtube-responds/ Today, we announced a wide-ranging strategic partnership with Brightcove, the leading video platform. Included in the deal: - TubeMogul's suite of InPlay video analytics are a standard out-of-the-box feature of Brightcove 4, tracking real-time viewership and engagement data for all Brightcove customers. - TubeMogul's engineering team is working closely with ... http://www.tubemogul.com/blog/2009/12/were-proud-to-announce-our-partnership-with-brightcove/ Since Microsoft's Windows 7 "Family Guy" ads went live on 11/25, views for all other Windows videos (i.e. dry product demos) shot up an astounding 25.2%. An aside/open question: is the whole point of these ads to be intentionally lame (i.e. "Launch Parties," "Seinfeld / Gates"), with the ultimate goal ... http://www.tubemogul.com/blog/2009/12/family-guy-actually-ended-up-helping-windows-7/ Weezer's Snuggie video (see below) was briefly removed from YouTube on Thursday due to a copyright claim by Fox Television Stations. Oddly, the video was restored an hour after being removed, and no one seemed to notice. Whether the culprit was YouTube's Content ID system or an over-zealous Fox content ... http://www.tubemogul.com/blog/2009/11/why-did-fox-briefly-kill-the-weezer-snuggie/ Despite the fact that Apple is not posting official versions, the newest round of "Get a Mac" ads are beating Windows 7 videos pretty handily on YouTube (chart below). ... http://www.tubemogul.com/blog/2009/11/apples-new-get-a-mac-campaign-laps-windows-7-on-youtube/ We are pleased to announce that TubeMogul is now integrated with Zoopy, a video sharing site based in South Africa that is incredibly popular across the African continent. "Zoopy provides advertisers and content creators a unique opportunity to reach the African continent, which is obviously exciting," our CEO and Co-Founder ... http://www.tubemogul.com/blog/2009/10/distribution-tracking-added-for-zoopy-africas-most-popular-video-site/ Recently, we released research concluding that movie trailer "views" are a terrible predictor for box office receipts. Given that we are in the business of video promotion, one might wonder why we released such damning data about the medium (other than lack of bias :). Here's the answer: when studios ... http://www.tubemogul.com/blog/2009/10/with-movie-trailers-not-all-views-are-created-equal/