TubeMogul Blog http://www.tubemogul.com/blog Online video trends, data and an attempt at insight Mon, 05 Jan 2009 22:17:51 +0000 http://wordpress.org/?v=2.5.1 en TubeMogul Speaking At CES http://www.tubemogul.com/blog/2009/01/tubemogul-speaking-at-ces/ http://www.tubemogul.com/blog/2009/01/tubemogul-speaking-at-ces/#comments Mon, 05 Jan 2009 22:17:17 +0000 david http://www.tubemogul.com/blog/?p=306 Jason Lopatecki, Chief Strategy Officer, TubeMogulJason Lopatecki, our Chief Strategy Officer, will be speaking at noon on Friday (1/9) at CES in Las Vegas on a panel entitled “Ubiquitous Video to the Consumer: The Technology & Content Enablers - Broadband, IPTV, Mobile & TV.” This is our first time attending CES and we would love to see you there!

]]> http://www.tubemogul.com/blog/2009/01/tubemogul-speaking-at-ces/feed/ User Spotlight: Children’s Hospital http://www.tubemogul.com/blog/2009/01/user-spotlight-childrens-hospital/ http://www.tubemogul.com/blog/2009/01/user-spotlight-childrens-hospital/#comments Fri, 02 Jan 2009 22:57:15 +0000 david http://www.tubemogul.com/blog/?p=299 With shows like “Meet Me In the Graveyard” and “Children’s Hospital” (below), The WB is adept at creating popular, short-form Web series.

]]> http://www.tubemogul.com/blog/2009/01/user-spotlight-childrens-hospital/feed/ The Streamy Awards Now Accepting Entries http://www.tubemogul.com/blog/2008/12/the-streamy-awards-start-accepting-entries-today/ http://www.tubemogul.com/blog/2008/12/the-streamy-awards-start-accepting-entries-today/#comments Fri, 19 Dec 2008 21:09:53 +0000 david http://www.tubemogul.com/blog/?p=305 The Streamy Awards: brought to you buy TubeMogul

We are proud to be co-sponsoring the all-new “Streamy Awards,” an online film festival of short-form, episodic content. Tubefilter, NewTeeVee and Tilzy.tv are organizing the event. From the press release:

2008 was a monumental year for online entertainment. Major production studios, independent new media producers, and a swath of talent ranging from Hollywood celebrities to overnight internet sensations contributed to the development of a distinctive and vibrant new medium.

The Streamy Awards is overseen by a panel of industry experts, members of the newly formed International Academy of Web Television (IAWTV), who will honor the greatest achievements of the last year in twenty-five categories. While the Academy will have the privilege of selecting finalists and winners from the public nominations in each category, the Audience Choice Award will go to the show that receives the greatest number of public votes.

Nominations will be accepted until January 23, 2009 and winners will be announced at a ceremony in Los Angeles on March 28, 2009.

]]> http://www.tubemogul.com/blog/2008/12/the-streamy-awards-start-accepting-entries-today/feed/ Monsoon At the New Office http://www.tubemogul.com/blog/2008/12/monsoon-at-the-new-office/ http://www.tubemogul.com/blog/2008/12/monsoon-at-the-new-office/#comments Thu, 18 Dec 2008 20:44:30 +0000 david http://www.tubemogul.com/blog/?p=304

]]> http://www.tubemogul.com/blog/2008/12/monsoon-at-the-new-office/feed/ YouTube’s Filters: Enough? http://www.tubemogul.com/blog/2008/12/youtubes-filters-enough/ http://www.tubemogul.com/blog/2008/12/youtubes-filters-enough/#comments Wed, 17 Dec 2008 19:35:55 +0000 david http://www.tubemogul.com/blog/?p=301 Despite recent restrictions, sexual content continues to predominate on YouTube. Videos containing the words “sex” and the “F” word in the title, description or tags currently total 917.1 million views, according to our “Buzz Tracking.” By way of comparison, videos mentioning “Barack Obama” currently total 875.9 million views. Perhaps some of this is inevitable in a user-driven world, and we obviously don’t envy the constant free speech balancing act that YouTube’s editors face, but their “Community Guidelines” couldn’t make it more clear.

]]> http://www.tubemogul.com/blog/2008/12/youtubes-filters-enough/feed/ Burger King’s Tasteful Viral Video http://www.tubemogul.com/blog/2008/12/whopper-virgins/ http://www.tubemogul.com/blog/2008/12/whopper-virgins/#comments Mon, 08 Dec 2008 19:04:16 +0000 david http://www.tubemogul.com/blog/?p=297 Allegations of cultural imperialism from left-wing bloggers are sure to abound, but I was thoroughly entertained by this latest viral video from Burger King:


Full disclosure: we are tracking this video for BK using TubeMogul InPlay.

]]> http://www.tubemogul.com/blog/2008/12/whopper-virgins/feed/ Rich Tracking For Brightcove Users http://www.tubemogul.com/blog/2008/12/rich-inplay-tracking-for-brightcove-users/ http://www.tubemogul.com/blog/2008/12/rich-inplay-tracking-for-brightcove-users/#comments Mon, 08 Dec 2008 18:09:43 +0000 david http://www.tubemogul.com/blog/?p=296 Today, video platform Brightcove announced an expansive list of new affiliate service providers. Among them: TubeMogul InPlay, which can now be activated within minutes for any Brightcove user. The plugin tracks rich statistics like audience engagement, geographic region, viewer attention span and site performance — all in real-time.
TubeMogul Plugin Measures Audience Measurement For Brightcove
Here is what Greg Baumann, Editor of TV Week and the Brightcove plugin’s first user, had to say: “TubeMogul InPlay statistics are infinitely useful. In an instant, I know how many new viewers we have, our salespeople know by geographic region where our most engaged viewers are and our technical team knows who is experiencing errors.”

]]> http://www.tubemogul.com/blog/2008/12/rich-inplay-tracking-for-brightcove-users/feed/ User Spotlight: The Shatner Project http://www.tubemogul.com/blog/2008/12/user-spotlight-the-shatner-project/ http://www.tubemogul.com/blog/2008/12/user-spotlight-the-shatner-project/#comments Fri, 05 Dec 2008 23:56:38 +0000 david http://www.tubemogul.com/blog/?p=295 William Shatner’s video blog. Need I say more?

]]> http://www.tubemogul.com/blog/2008/12/user-spotlight-the-shatner-project/feed/