User Spotlight: Children’s Hospital
With shows like “Meet Me In the Graveyard” and “Children’s Hospital” (below), The WB is adept at creating popular, short-form Web series.
Posts filed under 'Video quality'
YouTube’s Filters: Enough?
Despite recent restrictions, sexual content continues to predominate on YouTube. Videos containing the words “sex” and the “F” word in the title, description or tags currently total 917.1 million views, according to our “Buzz Tracking.” By way of comparison, videos mentioning “Barack Obama” currently total 875.9 million views. Perhaps some of this is inevitable in a user-driven world, and we obviously don’t envy the constant free speech balancing act that YouTube’s editors face, but their “Community Guidelines” couldn’t make it more clear.
Sphere: Related ContentBurger King’s Tasteful Viral Video
Allegations of cultural imperialism from left-wing bloggers are sure to abound, but I was thoroughly entertained by this latest viral video from Burger King:
Full disclosure: we are tracking this video for BK using TubeMogul InPlay.
Portable Film Festival
We are proud to be sponsoring the Portable Film Festival, an international user-generated festival of short films that takes place online. Film categories include “Short Film,” “Music Video,” “Animated,” “First-Hand Capture” and more. Winners are decided entirely by user ratings, giving everyone the chance to help dictate the outcome. Voting opens August 1, and closes midnight, August 31. For those interested, the festival starts accepting entries on January 1st, 2009, although you can register now.
“Lost In America,” Starring TubeMogul User iJustine
AT&T is sponsoring an online series titled “Lost In America” (not to be confused with the excellent 1985 Albert Brooks movie of the same name). The show features prominent video blogger (and TubeMogul user) iJustine and Karen Nguyen.
Keyword Stuffing On YouTube
I was cleaning out some (now-stale) presidential race viewership data when I discovered that videos including the terms “John McCain” or “Barack Obama” in the tags/keywords appeared to be disappearing from YouTube at an alarming rate. Were people deleting videos about the candidates now that the election is over?
No, it turns out. The real reason for the decline is that some YouTube users were using the candidates’ names as keywords in totally irrelevant videos to inflate their views and, now that the election is over, were swapping out the candidates’ names for other of-the-moment keywords (i.e. “James Bond”).
On election day eve, 7.89% of the videos mentioning the candidates in the tags were of this misleading ilk. Some prominent examples of abusers include Tay Zonday’s “Chocolate Rain” and “Dramatic Chipmunk,” who, apparently, was not “dramatic” enough.
Sphere: Related ContentWine Library TV’s Best Episode EVER
When Gary Vaynerchuk tweets that he just posted his best episode ever (or in his words, “HANDS DOWN the coolest episode of WLTV EVER !!!!!!!!!!!!), we have to embed it. Watching it, we see his point. Enough said.
1 comment July 10th, 2008
Which Video Categories Dominate?
We had this unused chart left over from our previous study, in which we took a sample of 10,000 videos deployed by TubeMogul that at least achieved 1,000 views in the first 90 days and looked at viewership over time. Here are the same 10,000 uploads, broken down by video category:
No doubt our users will have insights, but a few categories stuck out (or at least to me):
Anyway, you be the judge.
Sphere: Related Content1 comment July 3rd, 2008