Full-length shows are not popular on YouTube, despite heavy promotion of the site’s new “Shows” section. In all, YouTube has 3,215 full-length TV episodes, but only averages 7,407.9 views per episode.
Comments June 16th, 2009
Let me count the ways:
Hat tip: my colleague in engineering, who explained what HTML 5 is to me.
Sphere: Related Content1 comment June 12th, 2009
We released this research to AdAge a few months back, but now that it’s securely behind their pay-wall I wanted to share the results publicly for the first time. Taking a sample of 50 top professionally-produced, episodic Web series, including short-form shows from top TV networks and new media studios, we broke down total cross-site views for the first eight episodes of each of these shows. The results? Building an audience past episode one is extremely difficult for this genre, as 64.31% of audiences never return to watch episode two, on average. Given the fickle attention span of the typical online video viewer, perhaps this isn’t surprising.
Comments June 4th, 2009
We were sad to learn that several video journalists working for Current TV were recently detained by the North Korean government. Obviously our thoughts and prayers are with them. According to a news release (via the WSJ), “while other outlets are scaling back on their international investigations, the ‘Vanguard’ team is pushing the envelope. … We’re taking risks and using all of our resources to pursue the important stories that need to be told.”
Sphere: Related ContentComments April 8th, 2009
According to a research report we previously released, “Auto”-themed videos are the most popular category of video on the Web, when measured by average views per video. With this propitious tidbit in mind, we are proud to announce our latest integration: StreetFire.net, a leading automotive-themed video site. To automatically upload your relevant videos to StreetFire, simply create an account there and check their box on any video’s upload page.
TubeMogul’s InPlay technology will also be integrated with StreetFire, unlocking rich analytics for those interested, including video delivery quality, audience dropoff, viewership by geographic region, referral sites and much more.
Comments March 20th, 2009
We are proud to count many nonprofits and government agencies among our clients, in addition to media companies, marketing agencies and others in the corporate world. One of our favorites: The Greater New Orleans Community Data Center, an information center that facilitates “nonprofit grantwriting, advocacy, planning and decision-making in post-Katrina New Orleans.”
Recently, GNOCDC was featured on CNN, and saw a subsequent spike in traffic. PR-wise, this seems like a dream come true, but it came with a catch: the audience dropoff for the informational video featured on their homepage was far more severe post-CNN mention, suggesting that viewers referred by CNN are less valuable as leads. Here are the numbers:
| % Of Video Completed | Pre-CNN – % Of Initial Audience Still Watching |
Post-CNN – % Of Initial Audience Still Watching |
| 50% | 51.63% | 33.78% |
| 75% | 43.79% | 24.32% |
| 100% | 38.24% | 17.57% |
Comments March 12th, 2009
We are proud to be co-sponsoring “Where Internet & Film Collide,” a networking event for filmmakers attending South by Southwest organized by our friends at IndieGoGo. The event will be from 4-7 PM on Monday, March 16th at The Thirsty Nickel in downtown Austin. To rsvp, please email rsvp@indiegogo.com. Hope to see you there!
Comments March 4th, 2009
Then look no further than Seth Macfarlane’s “Cavalcade of Comedy” on YouTube. According to our demographics reporting, 83.39% of its viewers are male, with 62.68% between the ages of 15 and 24 (details below). Given this, Burger King as a sponsor makes a lot of sense (but does Priceline?).
Of course, if you really are an advertiser, be sure to check out TubeMogul Marketplace, which now counts over 3500 profiles of video producers, complete with viewership statistics and contact info.
Comments March 3rd, 2009
