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Posts filed under 'Video Marketing'
Lisa Nova’s Pick For Best Obama Impersonator
I hope that Iman (”Alphacat” on YouTube) makes another one of these after tomorrow’s debate, if only because it’s such a great impersonation.
Below are viewership numbers for the original video (blue) and Lisa Nova’s re-post (red)–note Nova’s star-making power:
Which Video Sites, Categories Get the Most Views?
For our latest study here at TubeMogul, we took a sample of 200,000 videos deployed by us and compared average views across video sites and categories.
The results? In comparing sites, the data is unequivocal: YouTube consistently gets more average views per video than any other site, regardless of category. Since YouTube pits the largest catalogue of content against the largest audience, this result was far from certain (and surprising to us). It’s worth noting that while YouTube dominates the averages, a video producer could still almost double their audience by distributing to additional video sites.
Breaking down average views by category also yielded some interesting results. “Autos,” for instance, is the category with the most average views per video. Also, MySpace only ranks fourth in the music category, behind YouTube, Yahoo! and Veoh. MORE HERE.
Sphere: Related ContentWine Library TV’s Best Episode EVER
When Gary Vaynerchuk tweets that he just posted his best episode ever (or in his words, “HANDS DOWN the coolest episode of WLTV EVER !!!!!!!!!!!!), we have to embed it. Watching it, we see his point. Enough said.
1 comment July 10th, 2008
Talking Heads TV Interview
I feel vain posting this, but here is an interview I gave this morning with Talking Head TV that I promised I would post on our blog. Some questions, like “what makes a video go viral?” or “what is the kiss of death?” are questions that we get asked a lot and don’t fully know the answers to (if we did, we’d be very wealthy!). However, I talk about our new study, “Online Video’s Short Shelf Life,” which looks at macro-trends (most videos don’t randomly go viral, it turns out), which was recently featured in Mashable!, Alley Insider, GIGaom and elsewhere. One additional insight from the study that we hadn’t thought of is pointed out by HyveUp: intuitively recognizing video’s short shelf life, many of the most-viewed content creators “do not hesitate to launch 3 to 5 videos a day.” Indeed.
TubeMogul As Brand Integration Nexus
Since we have almost 30,000 users and a great deal of demographic and viewership data, we are increasingly receiving phone calls from companies looking for “brand integration” (product placement) deals with popular new media shows and vloggers. Often, these companies have a specific demographic in mind and are looking for a popular show with a niche audience (perfect for online video). For instance, we recently connected Church & Dwight, who were looking to promote their new product, OxiClean Baby, with Dad Labs (produced by For Your Imagination), a show that showcases Austin, Texas-based dads talking shop about fatherhood.
Sphere: Related Content1 comment June 17th, 2008
Is the Long Tail BS?
We recently categorized all of our users (which now number over 25,000). The categorization was undertaken at the request of several specialty video sites that we deploy videos to that have strict editorial standards (Howcast only wants how-to videos, Crackle professionally-produced content, YouTube everything under the sun, etc.). While the tiering was qualitative, it yielded some interesting quantitative insights:
Since this data is about TubeMogul users, there’s a clear selection bias here in favor of savvier content creators (i.e. networks, marketers), who are probably more likely to know about TubeMogul than the casual video uploader. In any case, interesting (we hope).
Sphere: Related Content1 comment June 5th, 2008
Outing Corporate-Seeded Viral Videos
In writing a recent article for Alley Insider, Michael asked us if there are any stealth viral video campaigns floating around out there that he could force out of the closet. After consulting our database (which houses over 25,000 content creators) and clicking around, we think (but aren’t certain) that this video, which conspicuously features Stella Artois (owned by mega-conglomerate InBev), is a total shill (not that that’s a bad thing):
Find more Magic Tricks videos
The irony here is that “outing” these videos as ads often gets as much buzz as when the video went viral in the first place.