TubeMogul - Analytics for Online Video

Why Did Fox Briefly Kill the Weezer Snuggie?

November 5th, 2009

Weezer’s Snuggie video (see below) was briefly removed from YouTube on Thursday due to a copyright claim by Fox Television Stations. Oddly, the video was restored an hour after being removed, and no one seemed to notice.

Whether the culprit was YouTube’s Content ID system or an over-zealous Fox content manager, it appears to have been an accident. That said, the incident is a curious window into YouTube’s constant stream of piracy monitoring. Before the video was removed, it racked up 698,940 views in its first 48 hours, more than any other video on YouTube or elsewhere in that timeframe (current stats below).

If you are interested in precisely tracking pirated versions of your videos, check out our “Viral Analytics” service, which documents a given video’s audio-visual DNA and tracks pirated versions across thousands of sites.

Fox Killed the Weezer Snuggie


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