On Average, Online Video Viewership Peaks Mid-Week
October 8th, 2009
Although it can vary widely by site and other factors, online video viewership peaks in the middle of the week, on average. Taking a random sample of 343 million video streams across six of the top video sites our InPlay code is integrated with, we broke down viewership by day (results below). About half (45.9%) of all streams occur between Tuesday and Thursday, it turns out. Note: this sample excludes long-form content (i.e. Hulu or TV shows).
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