On YouTube, It’s the Music Labels and Then Everyone Else
September 15th, 2009
How much of YouTube’s popularity is due to music labels? To find out, we aggregated all of the thousands of individual musician and sub-label channels (i.e. youtube.com/ladygagaofficial, in addition to youtube.com/universalmusicgroup) to give a truer picture of what YouTube’s all-time most-viewed publisher list should look like. No one comes close to the music labels, it turns out: the top five labels alone control 64.52% of all of the views of the YouTube’s top 50, and are the top five publishers of all time.
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