Facebook’s Outsized Influence On Video Discovery
September 14th, 2009
According to research we released six months back, Facebook is the 3rd-leading site at referring video viewers from external sites (only Google and Yahoo! searches refer more video viewers).
Is this number growing? Yes, it turns out. Although the number of views referred by video links from Facebook varies widely by video site, overall the trend appears to be upward: across three of of the top sites we are integrated with, the number of views referred by Facebook grew by an average of 4.27%/month over the past six months.
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