Video Ads On YouTube Get Few Comments
June 5th, 2009
Interesting tidbit: videos from YouTube sponsors get 33.64% of the number of comments that a typical video with the same view count would fetch, on average. Perhaps this is intuitive on some level since ads are inherently less engaging than actual content, but it might help explain why sponsors often tap YouTube celebrities to plug their products, in addition to buying ad units on YouTube. According to our data from elsewhere, videos in the top quartile in terms of comments retain viewers an average of 9.25% longer than other videos.
Entry Filed under: TubeMogul Research, Video Analytics, Video Viewership
1 Comment Add your own
1. espandaz | October 12th, 2009 at 12:41 am
youtube is a big video site that contains lots of good videos. if the video that got the vierwers more than 1 m , it also can show that the video is a good and the viewers want to show their idea about the video
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