Direct (Cosmetics) Marketing Dominating YouTube
June 24th, 2009
Video bloggers posting how-to cosmetics videos are increasingly dominating YouTube’s leaderboards. The videos usually revolve around getting a celebrity’s “look” (i.e. Lady Ga Ga’s “misty look”), and the video descriptions are often packed with links to buy cosmetics from a variety of affiliate retailers (i.e. beautychoice.com, which sagely created affiliate program for this specific purpose).
Just the top three video bloggers of this ilk (here, here, here) averaged 482,013 views per day over the past 90 days, totaling an astounding 36,643,502 views.
For the girls, this must be a sweet deal, since they are getting revenue from two sources–YouTube (via its Partner Program), and cosmetics retailers, which view this as a great form of advertising.
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