Building An Audience For An Episodic Web Series Is Hard
June 4th, 2009
We released this research to AdAge a few months back, but now that it’s securely behind their pay-wall I wanted to share the results publicly for the first time. Taking a sample of 50 top professionally-produced, episodic Web series, including short-form shows from top TV networks and new media studios, we broke down total cross-site views for the first eight episodes of each of these shows. The results? Building an audience past episode one is extremely difficult for this genre, as 64.31% of audiences never return to watch episode two, on average. Given the fickle attention span of the typical online video viewer, perhaps this isn’t surprising.
Entry Filed under: TubeMogul Research, Video Advertising, Video Analytics, Video Marketing, Video Viewership, Video quality