CNN Refers Fickle Online Viewers
March 12th, 2009
We are proud to count many nonprofits and government agencies among our clients, in addition to media companies, marketing agencies and others in the corporate world. One of our favorites: The Greater New Orleans Community Data Center, an information center that facilitates “nonprofit grantwriting, advocacy, planning and decision-making in post-Katrina New Orleans.”
Recently, GNOCDC was featured on CNN, and saw a subsequent spike in traffic. PR-wise, this seems like a dream come true, but it came with a catch: the audience dropoff for the informational video featured on their homepage was far more severe post-CNN mention, suggesting that viewers referred by CNN are less valuable as leads. Here are the numbers:
| % Of Video Completed | Pre-CNN – % Of Initial Audience Still Watching |
Post-CNN – % Of Initial Audience Still Watching |
| 50% | 51.63% | 33.78% |
| 75% | 43.79% | 24.32% |
| 100% | 38.24% | 17.57% |
Entry Filed under: Video Advertising, Video Analytics, Video Marketing, Video Viewership, Video quality