Where In the World Are the Least Fickle Viewers?
January 7th, 2009
Recently, we released research highlighting the fact that most videos steadily lose viewers once “play” is clicked, with an average 10.39% of viewers clicking away after ten seconds and 53.56% leaving after one minute. Thanks to TubeMogul InPlay’s flexibility, we can also break out these results by country (below), revealing an interesting cross-cultural study in viewer engagement. Here are the world’s most engaged countries:
| Country | Percent of viewers watching > 20 seconds |
| Poland | 80.96% |
| Iceland | 78.97% |
| Spain | 77.73% |
| Mexico | 76.74% |
| Japan | 76.28% |
| United States | 74.78% |
| Taiwan | 74.66% |
| Portugal | 74.32% |
| Vietnam | 73.6% |
| Estonia | 73.36% |
Yay, Poland!
Sphere: Related ContentEntry Filed under: TubeMogul Research, Video Analytics, Video Marketing, Video Viewership