TubeMogul - Analytics for Online Video

Viewership Demographics For Obama’s New White House Channel On YouTube

January 26th, 2009

Last week, the White House set up a YouTube channel to host official videos, and the first few videos are racking up an impressive number of views. In terms of demographics, Obama’s early audience slants younger (37.11% is 19 or under), and 16.98% more female than YouTube in general (below).
Demographic Breakdown of WhiteHouse.gov YouTube Viewers

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Entry Filed under: Politubing - Online Political Campaign Videos, TubeMogul Research, Video Advertising, Video Analytics, Video Marketing, Video Viewership, Video quality


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