Who Comments On the Candidates’ Official YouTube Videos? Men, Mostly
November 3rd, 2008
As the election enters its final phase, we thought this data might be worth sharing before it enters the ash-heap of history.
Compared with YouTube in general, viewers that comment on the candidates’ official videos slant disproportionately male (72% for Obama, 78% for McCain, compared with 56% YouTube-wide) and older (heavily gen-x). Overall, Obama has slim leads among females and the 20-24 age bracket.
John McCain:
Barack Obama:
Entry Filed under: Politubing - Online Political Campaign Videos