Illumenix Becomes TubeMogul InPlay
November 3rd, 2008
The office is buzzing over our recent acquisition of Illumenix, an in-depth video metrics startup. Illumenix’s suite of patent-pending measurement tools, which can be set up in any flash player within minutes, are going to be wrapped up into something we are calling TubeMogul InPlay. If you host your own Flash video, here are some of the metrics we now offer:
What else do we gain from the deal? The value of Illumenix’s brain-trust of executives and engineers can’t be overstated, and we are excited to have them working in our Emeryville, California offices. Here’s our first team photo, taken at our Halloween Party last week:
Entry Filed under: TubeMogul News, Video Advertising, Video Analytics, Video Viewership