The office is buzzing over our recent acquisition of Illumenix, an in-depth video metrics startup. Illumenix’s suite of patent-pending measurement tools, which can be set up in any flash player within minutes, are going to be wrapped up into something we are calling TubeMogul InPlay. If you host your own Flash video, here are some of the metrics we now offer:
Viewed-Minutes
Viewer Attention (i.e. when does a viewer click away?)
What else do we gain from the deal? The value of Illumenix’s brain-trust of executives and engineers can’t be overstated, and we are excited to have them working in our Emeryville, California offices. Here’s our first team photo, taken at our Halloween Party last week:
In terms of views from official campaign videos, last week’s “Obama-mercial” pushed him over the top, helping him maintain a lead in daily views for all of October (see graph below).
When broken down by individual video, however, McCain leads overall with 74,927 average views per video, compared to Obama’s 53,190 views.
Among fan videos and user-submitted clips, Obama leads with 1.761 billion views from clips on YouTube referencing him, compared with McCain’s 1.06 billion views.
As the election enters its final phase, we thought this data might be worth sharing before it enters the ash-heap of history.
Compared with YouTube in general, viewers that comment on the candidates’ official videos slant disproportionately male (72% for Obama, 78% for McCain, compared with 56% YouTube-wide) and older (heavily gen-x). Overall, Obama has slim leads among females and the 20-24 age bracket.
