UPDATED: Is John McCain Throwing In the Towel On YouTube?
John McCain’s campaign appears to be shifting resources away from YouTube. Overall, they are launching 39.8% fewer videos than last month, and the same number as August.
Perhaps not unrelated, McCain also hasn’t taken the lead in daily views for all of October (see graph below). And sadly, two of the four the clips mentioning him in the 100 most-viewed videos across sites this past week ending last Friday were of gaffes (example below). Ominous signs, perhaps.