If you will be in the Los Angeles area on (update: original date cancelled; reschedule date to be announced), you might want to check out the Online Video for Organizational Communications event at the Roy and Edna Disney/CalArts Theater (REDCAT), where our own Mark Rotblat will be speaking.
iPressroom promises that “conference attendees will learn the nuts and bolts of online video production, meet top producers of original online video news programming, and participate in a discussion about what makes online videos go viral.”
John McCain’s campaign appears to be shifting resources away from YouTube. Overall, they are launching 39.8% fewer videos than last month, and the same number as August.
Perhaps not unrelated, McCain also hasn’t taken the lead in daily views for all of October (see graph below). And sadly, two of the four the clips mentioning him in the 100 most-viewed videos across sites this past week ending last Friday were of gaffes (example below). Ominous signs, perhaps.
Brett Wilson, our CEO and a co-founder of TubeMogul, will be on a panel entitled “Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach” at Digital Hollywood next Wednesday, October 29th at 2:15 PM. Hope to see you there!
Recently, we developed TubeMogul InPlay, which allows us to track data far beyond the traditional metric of online video “views,” including how much of a video is actually watched, what the most popular segments of a video are, when a viewer clicks away and much more. While we anticipate releasing more macro-level research as we expand InPlay’s reach, we thought we would share some preliminary results from our beta testing with popular video site Viddler.com.
For the week ending October 10th, we took the top 100 most-viewed and top 100 most-commented videos from Viddler’s leaderboard and measured audience dropoff for each video (that is, second-by-second, the number of viewers that clicked away or kept watching as the video played).
Although both categories of video see audience dropoff over time, the most-commented videos are better at holding viewers, retaining an average of 9.25% more of their audience as time elapses. Interestingly, for top-viewed videos, overall audience size usually peaks at 20% into each video, meaning that many viewers are fast-forwarding part-way before the stream even starts.
Several factors limit the potential for extrapolation to the online video world at large: the small sample size, the fact that only streams from Viddler were tested, and that the data is not historical, but rather a one-time snapshot.
Meet Me In the Graveyard, described by its creators as a show “about a girl in an insane asylum and a guy in a halfway house falling in love over the internet,” recently signed a deal with Warner Brothers and can now be viewed on WB.com. We’ve long been fans of the show and are psyched to see another TubeMogul user’s success!
A small feature to add, but a useful one: all users can now change a video’s thumbnail after the video launches–perfect for keeping your video fresh or correcting a drunken thumbnail selection.
If you will be in the Los Angeles area on (update: original date cancelled; reschedule date to be announced), you might want to check out the Online Video for Organizational Communications event at the Roy and Edna Disney/CalArts Theater (REDCAT), where our own Mark Rotblat will be speaking.
Brett Wilson, our CEO and a co-founder of TubeMogul, will be on a panel entitled “Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach” at 
