Why Obama Beat McCain in YouTube Views for the ENTIRE GOP Convention

September 5th, 2008

John McCain’s campaign did not come close to their potential video views this week. Why? For one, it took them four days to get up a Sarah Palin video after she was announced as McCain’s running mate. Also, during the GOP convention, rather than post speeches into John McCain’s official YouTube channel, all speeches were posted into a separate “GOPconvention2008” channel, confusing some people (myself included). Perhaps because of this, the videos of Sarah Palin’s acceptance speech that ended up getting the most views were pirated clips.

Obama has an entire team managing his online presence, but I doubt that McCain does, given these delays. Maybe, as my friend at Talking Head TV suggested, this is a calculated move on McCain’s part–with limited resources, his emphasis can’t be online, which sways younger, and instead needs to be on TV (hence their brief YouTube success with traditional attack ads). Our loss, I guess.

Entry Filed under: Politubing - Online Political Campaign Videos, Uncategorized