Census: Are Producers Of Online Video Making Money?
August 11th, 2008
A few weeks back, Silicon Alley Insider asked us how many of the content creators using us are monetizing their videos. To answer, we sent out a survey to over 11,000 of our active users, and this latest study is the result. Among other things, we found that the average CPM (which varied from pennies to over $100) is $12.63, 20.4% of all users are selling their own ads into videos and the market seems split on the best ad format. Also, about a third of those monetizing are mid-tier and are struggling to sell ads. MORE HERE.
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