Which Video Sites, Categories Get the Most Views?

July 18th, 2008

For our latest study here at TubeMogul, we took a sample of 200,000 videos deployed by us and compared average views across video sites and categories.

The results? In comparing sites, the data is unequivocal: YouTube consistently gets more average views per video than any other site, regardless of category. Since YouTube pits the largest catalogue of content against the largest audience, this result was far from certain (and surprising to us). It’s worth noting that while YouTube dominates the averages, a video producer could still almost double their audience by distributing to additional video sites.

Breaking down average views by category also yielded some interesting results. “Autos,” for instance, is the category with the most average views per video. Also, MySpace only ranks fourth in the music category, behind YouTube, Yahoo! and Veoh. MORE HERE.

Entry Filed under: TubeMogul Research, Video Analytics, Video Marketing