TubeMogul As Brand Integration Nexus
June 17th, 2008
Since we have almost 30,000 users and a great deal of demographic and viewership data, we are increasingly receiving phone calls from companies looking for “brand integration” (product placement) deals with popular new media shows and vloggers. Often, these companies have a specific demographic in mind and are looking for a popular show with a niche audience (perfect for online video). For instance, we recently connected Church & Dwight, who were looking to promote their new product, OxiClean Baby, with Dad Labs (produced by For Your Imagination), a show that showcases Austin, Texas-based dads talking shop about fatherhood.
Sphere: Related ContentEntry Filed under: Video Advertising, Video Analytics, Video Marketing
1 Comment Add your own
1. howard lindzon | June 18th, 2008 at 9:33 pm
so cool. they really should be pushing the condoms in the web video space
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