Judging by sheer demographics, Southeast Asian (Indian) content should be huge in the U.S. in both old and new media. Our friends at DesiYou, who just redesigned their site, are serving up some great video content in this realm. Below is one of their film festival interviews with the director/star of the indie movie, Kadachit.
Sphere: Related ContentWe recently categorized all of our users (which now number over 25,000). The categorization was undertaken at the request of several specialty video sites that we deploy videos to that have strict editorial standards (Howcast only wants how-to videos, Crackle professionally-produced content, YouTube everything under the sun, etc.). While the tiering was qualitative, it yielded some interesting quantitative insights:
Since this data is about TubeMogul users, there’s a clear selection bias here in favor of savvier content creators (i.e. networks, marketers), who are probably more likely to know about TubeMogul than the casual video uploader. In any case, interesting (we hope).
Sphere: Related Content1 comment June 5th, 2008
Whether it’s leaking news as it happens (i.e. new sites) or posting foosball tournament results, we are on Twitter and broadcasting our “tweets” to the world. CHECK US OUT.
Sphere: Related ContentIn writing a recent article for Alley Insider, Michael asked us if there are any stealth viral video campaigns floating around out there that he could force out of the closet. After consulting our database (which houses over 25,000 content creators) and clicking around, we think (but aren’t certain) that this video, which conspicuously features Stella Artois (owned by mega-conglomerate InBev), is a total shill (not that that’s a bad thing):
The irony here is that “outing” these videos as ads often gets as much buzz as when the video went viral in the first place.
Today, we announced distribution and analytics integration for 5min.com, a “Life Videopedia” (think Wikipedia for videos) that features short (under “5min”) video solutions to practical questions of all types. What really sets 5min apart is its Smart Player (below), which allows viewers to watch a video in slow motion, frame by frame, zoomed in and out, as well as giving the video creator the option to make a storyboard that helps others better understand the demonstration. A favorite video from their site:
A year or so back, when TubeMogul was still three dudes in a Berkeley basement looking for a direction to take their nascent online video metrics business, Brett (our CEO) attended a “Top YouTubers” meetup in San Francisco. In attendance were mostly UGC (user-generated content) folks, and after talking to people, Brett realized that many of these video producers were more artists than they were seasoned businesspeople, and probably lacked the revenue necessary for advanced online video metrics. With that in mind, Brett and the founders opted to make TubeMogul’s basic product free. Who organized this life-changing meetup? Cory Williams of SMP Films, a YouTube Partner who, as Michael over at Alley Insider points out using TubeMogul’s data, dominated the viewership rankings last week with his “Choose Your Path” video series.
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