Outing Corporate-Seeded Viral Videos
June 4th, 2008
In writing a recent article for Alley Insider, Michael asked us if there are any stealth viral video campaigns floating around out there that he could force out of the closet. After consulting our database (which houses over 25,000 content creators) and clicking around, we think (but aren’t certain) that this video, which conspicuously features Stella Artois (owned by mega-conglomerate InBev), is a total shill (not that that’s a bad thing):
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The irony here is that “outing” these videos as ads often gets as much buzz as when the video went viral in the first place.
Entry Filed under: Video Advertising, Video Marketing