Measuring Buzz: Twitter vs. iPhone
June 24th, 2008
Working at TubeMogul has its perks, like a free account with all of our Premium Products and virtually unlimited bandwidth. Lately, I’ve been playing around with our Buzz Tracking tool, which allows anyone to measure viewership data for all videos containing specific word (i.e. “Panasonic”) in the title, description and meta-tags. It’s a great way to measure “buzz,” an amorphous concept by which so many marketing people justify their jobs. I am currently tracking the following terms: “Twitter” and “iPhone.” The results are more dramatic than I imagined:
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2 Comments Add your own
1. howard lindzon | June 25th, 2008 at 9:47 pm
what about all the flse tagging like britney spears, paris hilton etc…for search
how do you acct for people just tagging twiitter but the actual video does not have it as a subject?
thanks
2. David Burch | June 26th, 2008 at 11:14 am
The buzz tracking tool allows you to search by title, meta-tags, category, description–or any combination thereof. In this case, I was all-inclusive.
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