From Nalts’ blog:
In a move so brilliantly self promotional that I myself am in awe, TubeMogul ranked the top 40 most-viewed users. This is a delicious marketing tactic because (a) we popularity whores cannot resist bragging rights on this, and (b) if you want to pull a “whose your daddy” on me, you have to use TubeMogul.
I feel vain posting this, but here is an interview I gave this morning with Talking Head TV that I promised I would post on our blog. Some questions, like “what makes a video go viral?” or “what is the kiss of death?” are questions that we get asked a lot and don’t fully know the answers to (if we did, we’d be very wealthy!). However, I talk about our new study, “Online Video’s Short Shelf Life,” which looks at macro-trends (most videos don’t randomly go viral, it turns out), which was recently featured in Mashable!, Alley Insider, GIGaom and elsewhere. One additional insight from the study that we hadn’t thought of is pointed out by HyveUp: intuitively recognizing video’s short shelf life, many of the most-viewed content creators “do not hesitate to launch 3 to 5 videos a day.” Indeed.