Measuring Buzz: Twitter vs. iPhone

Working at TubeMogul has its perks, like a free account with all of our Premium Products and virtually unlimited bandwidth. Lately, I’ve been playing around with our Buzz Tracking tool, which allows anyone to measure viewership data for all videos containing specific word (i.e. “Panasonic”) in the title, description and meta-tags. It’s a great way to measure “buzz,” an amorphous concept by which so many marketing people justify their jobs. I am currently tracking the following terms: “Twitter” and “iPhone.” The results are more dramatic than I imagined:

2 comments June 24th, 2008