TubeMogul As Brand Integration Nexus

Since we have almost 30,000 users and a great deal of demographic and viewership data, we are increasingly receiving phone calls from companies looking for “brand integration” (product placement) deals with popular new media shows and vloggers. Often, these companies have a specific demographic in mind and are looking for a popular show with a niche audience (perfect for online video). For instance, we recently connected Church & Dwight, who were looking to promote their new product, OxiClean Baby, with Dad Labs (produced by For Your Imagination), a show that showcases Austin, Texas-based dads talking shop about fatherhood.

1 comment June 17th, 2008