Is the Long Tail BS?

We recently categorized all of our users (which now number over 25,000). The categorization was undertaken at the request of several specialty video sites that we deploy videos to that have strict editorial standards (Howcast only wants how-to videos, Crackle professionally-produced content, YouTube everything under the sun, etc.). While the tiering was qualitative, it yielded some interesting quantitative insights:

Since this data is about TubeMogul users, there’s a clear selection bias here in favor of savvier content creators (i.e. networks, marketers), who are probably more likely to know about TubeMogul than the casual video uploader. In any case, interesting (we hope).

1 comment June 5th, 2008

We’re On Twitter (Finally)

Whether it’s leaking news as it happens (i.e. new sites) or posting foosball tournament results, we are on Twitter and broadcasting our “tweets” to the world. CHECK US OUT.

June 5th, 2008