TubeMogul Chose Its Path With SMP Films
A year or so back, when TubeMogul was still three dudes in a Berkeley basement looking for a direction to take their nascent online video metrics business, Brett (our CEO) attended a “Top YouTubers” meetup in San Francisco. In attendance were mostly UGC (user-generated content) folks, and after talking to people, Brett realized that many of these video producers were more artists than they were seasoned businesspeople, and probably lacked the revenue necessary for advanced online video metrics. With that in mind, Brett and the founders opted to make TubeMogul’s basic product free. Who organized this life-changing meetup? Cory Williams of SMP Films, a YouTube Partner who, as Michael over at Alley Insider points out using TubeMogul’s data, dominated the viewership rankings last week with his “Choose Your Path” video series.
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