From Nalts’ blog:
In a move so brilliantly self promotional that I myself am in awe, TubeMogul ranked the top 40 most-viewed users. This is a delicious marketing tactic because (a) we popularity whores cannot resist bragging rights on this, and (b) if you want to pull a “whose your daddy” on me, you have to use TubeMogul.
I feel vain posting this, but here is an interview I gave this morning with Talking Head TV that I promised I would post on our blog. Some questions, like “what makes a video go viral?” or “what is the kiss of death?” are questions that we get asked a lot and don’t fully know the answers to (if we did, we’d be very wealthy!). However, I talk about our new study, “Online Video’s Short Shelf Life,” which looks at macro-trends (most videos don’t randomly go viral, it turns out), which was recently featured in Mashable!, Alley Insider, GIGaom and elsewhere. One additional insight from the study that we hadn’t thought of is pointed out by HyveUp: intuitively recognizing video’s short shelf life, many of the most-viewed content creators “do not hesitate to launch 3 to 5 videos a day.” Indeed.
About a week ago, our friends at Next New Networks called looking for a viewership metric to feature in their then-forthcoming press release (now abuzz) highlighting their new deals with Hulu, Yahoo! and MetaCafe. After running a few SQL queries, we determined that, of videos deployed by TubeMogul out to multiple sites, Next New Networks gets the most views. We found this so interesting (and hopefully others do too), that we are now publishing the information in a “Top 40″ list, to be updated monthly as people move up and down the rankings. Other contenders likely to compete for the top spot: For Your Imagination, Vuguru, CBS and WatchMojo.
3 comments June 25th, 2008
Working at TubeMogul has its perks, like a free account with all of our Premium Products and virtually unlimited bandwidth. Lately, I’ve been playing around with our Buzz Tracking tool, which allows anyone to measure viewership data for all videos containing specific word (i.e. “Panasonic”) in the title, description and meta-tags. It’s a great way to measure “buzz,” an amorphous concept by which so many marketing people justify their jobs. I am currently tracking the following terms: “Twitter” and “iPhone.” The results are more dramatic than I imagined:
2 comments June 24th, 2008
If Jim Cramer can move the needle on individual stocks and Japanese housewives can sway entire sectors, do online video views drive trading volume? We set out to find out what correlation, if any, exists between online video views of major investment video blogs (Wallstrip, TheStreet, others) and the trading volume of individual stocks. The results DO NOT corroborate a strong correlation, let alone causation. The vlogs appear to ride underlying trends, and usually after the fact. All to say that here at TubeMogul, the data speaks–not us. Since many of these vlogs are entertainment-oriented, perhaps this is not surprising. Back to the drawing board!
Sphere: Related Content3 comments June 20th, 2008
Since we have almost 30,000 users and a great deal of demographic and viewership data, we are increasingly receiving phone calls from companies looking for “brand integration” (product placement) deals with popular new media shows and vloggers. Often, these companies have a specific demographic in mind and are looking for a popular show with a niche audience (perfect for online video). For instance, we recently connected Church & Dwight, who were looking to promote their new product, OxiClean Baby, with Dad Labs (produced by For Your Imagination), a show that showcases Austin, Texas-based dads talking shop about fatherhood.
Sphere: Related Content1 comment June 17th, 2008
To say twitter is becoming ubiquitous is already almost a tired cliche, but an interesting twist is taking place in online video, where in an effort to gain “followers,” famous vloggers are creating videos about twitter, plugging their profile. As of today, almost 1,000 videos deployed by us contain “Twitter” in the title. Some favorites? While early adopter iJustine’s “Top 10 Things To Do When Twitter Is Down” is hilarious, Lisa Nova truly captures Twitter’s essence in “TwitterWhore” (below). One of our chief investors, Howard Lindzon, is also a fan, and said as much on Yahoo! Finance recently. CHECK OUT OUR PROFILE HERE.
Sphere: Related Content1 comment June 13th, 2008
Reason magazine, which is akin to Slate but for libertine libertarians instead of leftists, puts out an excellent, professionally-produced show hosted by Drew Carey. Enjoy: