Hillary Continues To Lose In Online Video

April 25th, 2008

Ron Paul is substantively irrelevant, but continues to lead Hillary Clinton in cumulative video views aggregated across sites, despite her recent lift in viewership from the Pennsylvania primary. Why? Hillary mostly posts professionaly-produced ads with canned, one-word titles, interspersed with speeches that do not do her justice. Contrast this with Barack Obama, whose campaign understands the genre and posts stirring campaign appearances with occasional vlogs. Obviously, demographics and other factors are at play here, but the results are pretty unforgiving.

Of course, none of them can compete with Chris Brown music videos; if only Tocqueville had lived to see this apathy:

(Candidates’ cumulative viewership across sites and Chris Brown on YouTube only).

Entry Filed under: Politubing - Online Political Campaign Videos, Video Analytics, Video quality