Our savvy friends at PodcastSecrets.com are offering a live training session on methods for monetizing podcasts, aimed at everyone from creative types to information marketers. Among their recommendations? Using TubeMogul (of course!); distribution across platforms is key. Also check out this video outlining why (and how) TubeMogul should be a part of every podcaster’s arsenal.
Sphere: Related Content
1 comment March 31st, 2008
At OMMA Hollywood, our VP of Sales and Marketing espouses all things TubeMogul in a fun interview with our friends at realTVfilms (below). If you haven’t heard, realTVfilms is a new online media company providing a voice for the indie filmmaker. Their site currently features interviews of actors, directors, producers and the media-makers changing the industry. If you are looking for someone to cover an event, they are the ones to call and are great at getting your message out there in a professional and savvy way (they are TubeMogul users, after all). They also covered the party we co-sponsored with IndieGoGo, IFP and FilmArts at South by Southwest.
Which is ironic, because it was online video that helped expose Pastor Jeremiah Wright’s controversial ministry in the first place. Obama’s response to the firestorm took the form of a nuanced speech about race, which millions flocked to watch online. As is often the case, online video magnifies and reinforces deeper political (or other) trends, often ahead of time. And according to a poll released in today’s Wall Street Journal, Obama did indeed weather the storm. Speaking of today’s Wall Street Journal, we were mentioned as a tool utilized by the Obama campaign 
(Barack Obama across YouTube, Brightcove and MySpace and the YesWeCan video).
1 comment March 27th, 2008
Or was. The most-viewed video of all time on YouTube (a remix of Cansei de Ser Sexy’s “Music is My Hot Hot Sex”) was removed by its author, Clarus Bartel. Tired of abusive comments from other users and accusations of manipulating the viewership numbers, Bartel killed the video. “I am not interested in the first place if this is the price I have to pay,” he told the Syndey Morning Herald in an interview.
MediaPost’s Video Insider has an interesting post about the potential of online video classifieds. Having just survived apartment seeking in Berkeley, I can attest to the need for this (blurry, cherry-picked pictures of an apartment can be very misleading), and am surprised it hasn’t taken off. Currently, Craigslist doesn’t allow video embeds (lame), despite the plethora of video sharing sites that could host the videos for free. Some local newspapers are stepping into the fray, as are several newer sites like RealPeopleRealStuff.com and iMoondo.com. But Craigslist’s dominance isn’t likely to go away, precisely because they are so dominant–the benefits of everyone posting/viewing classifieds in the same place can often outweigh how cool the classified site is (economists call this “network externalities”) which, alas, leaves us at Craigslist’s mercy.
Sphere: Related Content6 comments March 20th, 2008
We wrote in a previous post about the bevy of savvy real estate companies utilizing TubeMogul to distribute videos of home tours to boost their organic search rankings (so a search for homes for sale in a given city or neighborhood might pull up a video tour on YouTube, in addition to the text listing). With housing prices tumbling due to the subprime fallout, competing in web video, once novel, is now a must (not to mention being free). On that front, The Future of Real Estate Marketing blog reports that Century 21 recently launched a YouTube channel, with owners submitting tour videos of their homes (i.e. below). Of course, online real estate video pioneers, such as our friends at WellcomeMat (who featured us in their “Top 50″ marketing tools for real estate), saw this coming.
1 comment March 18th, 2008
I’ll be down in SoCal Monday and Tuesday for OMMA Global Hollywood - “Welcome to the Machine.” I was a panelist at an OMMA event in the fall and am proud to be a part of another event by Media Post publications because I think they put together fantastic information on the industry, and their daily emails help me keep track of what’s going on.
Why “Welcome to the Machine?” As the overview states:
The Internet is reordering the way we live, love, work and communicate. And, it changes everything about the way media, marketing and advertising companies must serve their constituents. Some have read the changes and are out in front of the issues; others need to know how to make their moves into the new world. Come hear the biggest names in the online media, marketing and advertising industry, add your own voice and take advantage of all the networking opportunities.
I’m pretty sure they are not referring to me when they say “the biggest names” in online media (or to be exact, “the online media,” which coming from media experts sounds as weird as a pothead saying “smoking the dope”), however, I will be there dropping pearls of wisdom as a part of the panel, Video Distribution: Technologies and Metrics. It all goes down this Tuesday, 3/18, 4:00-4:45pm. Shoot me an email if you’ll be there and want to meet up!
~Mark
Sphere: Related ContentOur politubing research is picking up momentum with press from The Washington Independent, Mashable, TechPresident and more. With all this love, I can’t help but feel for John McCain, whose video views are the lowest of the major presidential candidates, often lower than even Ron Paul, who is essentially out of the race (see chart). This is in addition to McCain’s other problems online, including, as Thougthful Conservative notes, “McCainSpace” logins returning error pages and not posting a blog for over a week. Perhaps McCain’s poor showing online helps explain his fundraising woes in an era of online donation. Sigh. Tomorrow marks the 35-year anniversary of McCain’s release as a heroic Vietnam POW.