TubeMogul Blog


Polls Are So 20th Century

February 28th, 2008

Our friends at TechPresident were mentioned in Lee Gomes’ “Portals” column of The Wall Street Journal yesterday, specifically the graphs (powered by TubeMogul) of YouTube views by presidential candidate.

For political junkies (myself included), Texas’ primary/caucus on Tuesday is too long to wait for results, so I threw together the race in online video views, using our custom Grouping feature, which allows you to aggregate different channels and videos into one line on a graph. The Barack Obama grouping is comprised of his campaign’s YouTube and Brightcove channels, as well as the “Yes We Can” music video; Hillary’s includes her YouTube and MySpace channels; neutral “Presidential Dialogues” appears at the bottom. Barack is clearly in the lead. The huge spike you see was the day after the Potomac Primary, when Obama buzz abounded.

And here are the groups separated:

Republican results are excluded, given that the primary is pretty much over (although Ron Paul continues to amaze with his fund-raising and video viewership prowess; he even beat Hillary on multiple occasions in video views these past two weeks).

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Entry Filed under: Politubing - Online Political Campaign Videos, Video Viewership

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