Online video sharing site traffic doubles in 2007

January 10th, 2008

Gavin O’Malley of MediaPost writes on the latest Pew Research that reports a doubling in traffic to video sharing sites from surveys taken at the end of 2006 and again at the end of 2007, which Duncan Riley of TechCrunch attributes to the WGA strike. We wrote last month about our personal battle with ourdesensitization to web video growth stats. Thank you, Gavin, for distilling the Pew Research into something that we can easily process.

O’Malley also shares some interesting findings on which demographic segments compose a disproportionate share of this increase. That’s interesting, and got me wondering whether specific categories of content have driven more of the increase than others. I checked out the Pew Research memo to see if there is any category breakdown, but there isn’t. We’ve seen some reports in the past that report on category breakout for traffic, and we’ll be looking for more to make some comparisons. If anyone else has that info or is interested in looking into it, let us know what you find.

In addition, we’ve been looking at some of our own data and will be sharing our analysis very soon in a new Research section of our site. Perhaps we’ll start with a snapshot on traffic by category. If your a press/analyst/blogger-type and want a sneak peek of our analysis, shoot me an email: mark here at tubemogul.

Entry Filed under: Video Viewership