Web Video Report’s Video Advertising Price Survey
December 19th, 2007
We were fortunate enough to speak with Greg Baumann a month ago, right about the time he was launching Web Video Report, the new publication on “The Business of Web Video.” Right on! We like that business.
If you haven’t checked it out yet, you should. Baumann is the editor and comes over from TelevisionWeek (both Web Video Report and TelevisionWeek are publications of Crain Communications). He has already built up a nice library of case studies.
In this particular report, “Price Survey: What Do Web-Video Ads Cost?” comparisons are made about the cost to place a web video ad on various sites. Most sites noted are in the $10-$40 CPM range, with Myspace at $25 CPM, Break.com and Metacafe both ranging from $10-$35 CPM, No Good TV at $10-$40, and WSJ.com at $90 CPM. YouTube has a $50K requirement within 90 days, with a homepage roadblock at $100K per day.
Great info, Greg!
Sphere: Related ContentEntry Filed under: Video Advertising
1 Comment Add your own
1. Sheila Clover English | March 1st, 2008 at 10:40 pm
As someone who provides content that also sells a product, I find this information very valuable. I can use my TubeMogul information on view counts and tell my clients, “This is what you would have paid for a web-video ad if you chose to do ad placement instead of viral video through our company”.
I have clients who don’t understand the difference in delivering a viral video to YouTube and placing a video ad on YouTube. But they all understand CPM costs.
This is very helpful information. I’m headed over to check out Greg’s case studies.
Leave a Comment
Some HTML allowed:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>
Trackback this post | Subscribe to the comments via RSS Feed