Web Video Report’s Video Advertising Price Survey

We were fortunate enough to speak with Greg Baumann a month ago, right about the time he was launching Web Video Report, the new publication on “The Business of Web Video.” Right on! We like that business.

If you haven’t checked it out yet, you should. Baumann is the editor and comes over from TelevisionWeek (both Web Video Report and TelevisionWeek are publications of Crain Communications). He has already built up a nice library of case studies.

In this particular report, “Price Survey: What Do Web-Video Ads Cost?” comparisons are made about the cost to place a web video ad on various sites. Most sites noted are in the $10-$40 CPM range, with Myspace at $25 CPM, Break.com and Metacafe both ranging from $10-$35 CPM, No Good TV at $10-$40, and WSJ.com at $90 CPM. YouTube has a $50K requirement within 90 days, with a homepage roadblock at $100K per day.

Great info, Greg!

1 comment December 19th, 2007