TubeMogul Blog


Universal Search Makes Video a Requirement for SEO

October 18th, 2007

Many of you use TubeMogul knowing that Google’s Universal Search and Ask’s 3-D Search has made it an absolute necessity to use video to maintain organic results. Some of you use TubeMogul and didn’t even realize that you’re getting great SEO value! You better recognize!

You probably have seen that video results are ranking very high in these new search engine results page formats… which means other things are getting displaced. Media Post wrote about this back in May under the title “Google’s Universal Search: Where Video and SEO Meet.” This week they questioned whether Google would be backing off from Universal Search, but based on revenue increases shown through blended search results, it doesn’t seem likely.

Gregory Markel, SEO guru and founder of the search engine marketing firm, Infuse Creative, informs us the new world is here and utilizing video is more important than ever before – check out his interview on Ken Radio’s 9/28 report on Universal Search Results.

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Entry Filed under: Video Marketing

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