Universal Upload Creates Measurable Lift in Viewership
July 24th, 2007
In the past month of testing Load & Track, TubeMogul’s new universal upload and tracking tool, we decided to measure just how much lift distributing to more sites can give a video publisher. We looked at all of our testers and examined one particular case in great detail. The general results are interesting: increasing the distribution of your videos by just a handful of sites can have a significant impact on your viewership. We found upwards of 3x increase in number of views for many of our testers who previously uploaded to one or two sites, but began uploading to six.
Please take a look at the full report.
Sphere: Related ContentEntry Filed under: TubeMogul News, TubeMogul Research, Video Analytics, Video Viewership
4 Comments Add your own
1. Steve Rioux | July 27th, 2007 at 7:11 pm
Hi!
Great tool, but in the upload page (http://www.tubemogul.com/upload-upload_video2.php),
after clicking on browse, there’s a typo in the files types: it’s wmv, not wmw.
Thanks!
Steve
2. admin | August 17th, 2007 at 11:42 am
Thanks for the good eye, Steve! this has been fixed - Mark
3. The Snaz | August 20th, 2007 at 10:13 am
I wish you would include some tips (in the FAQ or elsewhere) on file formats, audio formats, bitrate, etc. for uploading our videos. What format and bitrate produces the best quality video across the board? Seems like vital information!
Thanks,
The Snaz
4. admin | August 22nd, 2007 at 2:38 pm
Good suggestion, TS. We’ll put something together.
Best - Mark
Leave a Comment
Some HTML allowed:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>
Trackback this post | Subscribe to the comments via RSS Feed