Universal Upload Creates Measurable Lift in Viewership

In the past month of testing Load & Track, TubeMogul’s new universal upload and tracking tool, we decided to measure just how much lift distributing to more sites can give a video publisher. We looked at all of our testers and examined one particular case in great detail. The general results are interesting: increasing the distribution of your videos by just a handful of sites can have a significant impact on your viewership. We found upwards of 3x increase in number of views for many of our testers who previously uploaded to one or two sites, but began uploading to six.

Please take a look at the full report.

4 comments July 24th, 2007