No Good TV F@#$in’ Streaks onto the Scene

June 4th, 2007

Sex sells, especially on the internet (it’s the dirty secret that drives new technology), and in case anyone needed a reminder, No Good TV is unabashedly using this strategy to blow away traditional television’s online video viewership. No Good TV, or NGTV, produces uncensored celebrity and entertainment programming. Chalk full of F-bombs and bombshell babes, NGTV interviews rarely break from the path of sexual topics, references, or innuendo. And like the limited menu at In-and-Out Burger, NGTV’s singular focus serves them well (and its viewers, depending on your point of view).

NGTV.com officially announced beta launch on May 1st, and they have employed a multi-channel strategy with distribution beyond just their own site (which is commended by Daisy Whitney for its great UI). Not surprisingly, they’re largest viewership is through YouTube. What is surprising is to what extent they are getting noticed. With seven new videos last week, No Good TV CRUSHED the viewership of NBC and CBS on YouTube, even combined.

This marks a pretty interesting moment for explicit language and content. While no one is arguing that such content is new to the internet, this is the first time it’s being called programming. The blend of entertainment news with risqué content and foul language brings the grit to the masses and does it just at the time when you can find most any traditional television programming on the internet. It’s funny that just a few years after the FCC clampdown post-Super Bowl boob snafu, we’re in a world where more people are consuming content outside the FCC’s purview.

Entry Filed under: New Media/Old Media, Video Analytics, Video Viewership