The “Hillary 1984” video has been a huge boon to video viewership for the Democrats over the past few days, including the videos officially put out by the Obama and Hillary camps. The attack ad/video was posted by an unknown party on YouTube, and uses Apple’s ad from the 1984 Super Bowl to portray Hillary as Big Brother, hypnotizing the masses with meaningless buzz-speak.
It comes as no surprise that the attack video has been widely distributed and viewed (over 1.5M views at last count, with over 600K on 3/20 alone), but it is interesting to see that the buzz has spilled over to viewership on Hillary and Obama’s official videos. Below is a chart shown here before - an aggregate of views on the top 3 Dems (Obama, Hillary, Edwards) videos on YouTube vs. that of the top 3 Republicans (Giuliani, McCain, and Romney).
This uptick in viewership comes almost entirely from videos views of BOTH Obama and Hillary (though MUCH greater increase in Obama views). People seem to have taken greater interest in these two Democratic candidates after the attack video.
From the first chart, it is also notable that the Republicans had steadily closed the gap and even surpassed the Dems in online viewership on 3/17 (those Irish Democrats!), but once the “Hillary 1984” was published, the picture drastically changed.
This lonelygirl isn’t hurting for companionship, at least not the electronic kind. Though NBC’s 2006 revenue topped $16B and Zach Braff, star of the NBC hit TV show, Scrubs, may soon make up to $350,000 per episode, the video blogger by the publisher name lonelygirl15 isn’t lacking for attention in the online video world. In fact, lonelygirl15 videos snagged more web viewers than NBC earlier in the week.
What’s your contract like, lonelygirl?? You know, Braff once made his own movie, too (Garden State). It’s a great flick, though not as popular as your videos.
Since 3/6/07, the top three Republican candidates (Giuliani, McCain, and Romney) have been catching up to the top three Dems (Obama, Hillary, and Edwards) in YouTube viewership. More accurately, the Dems had a spike on 3/6 and have been coming down to the Republicans level. On top of that, the GOP is showing a slight uptick at the end of the weekend. Does anyone have a good guess as to this movement? Maybe we should ask fellow TubeMogul users at the digital political consultancy, Blue State Digital.
Obama continues to lead the Democrats in online viewership. He only recently started to fall behind the top three Republican “politubers” – check out this comparison of Obama vs. the Republicans in YouTube views.
Now you can watch any video that you are tracking right from your TubeMogul account. This feature is particularly handy when you are tracking videos that aren’t your own. Thanks to one of our users for this suggestion!
The site did experience some latency last Friday; the problem has now been fixed.
Hello and welcome to our blog! Its 11PM on a Friday night, we probably should be with our wives, but here we are launching the new TubeMogul.com…
If you don’t know already, and you probably don’t as the original site was only launched in November of last year - TubeMogul provides video analytics for videos across MySpace, Metacafe, Revver, Yahoo! Video and YouTube. The functionality includes cross-site video and video publisher tracking, graphing, video comparison features, and the ability to create and track groups of videos in aggregate.
TubeMogul sign-up is free and easy, so take it for a test drive and please let us know what you think and how we can make the site more valuable for you. Feel free to leave comments here on our blog or send us email to comments@tubemogul.com.
